Kirsten Olean, Director of Meetings, American Society for Microbiology
Meeting reinvention is gaining traction across the industry putting more pressure on planners to make and manage major changes. Consistent communication around these changes is often overlooked and has potential to have a negative impact on the meeting and organization. The Director of Meetings at the American Society of Microbiology is applying lessons learned in her new role based on previous experience at the Association of American Medical Colleges where she helped orchestrate the rollout of their revamped annual meeting. The lessons learned from her recent experiences with both organizations will help you develop a collaborative communication plan around major meeting changes that your whole organization can embrace.
Recognize the impact of not effectively communicating major meeting changes to internal and external stakeholders and attendees
Anticipate and prepare for pushback before communicating any changes
Develop a collaborative communication plan around major meeting changes with internal colleagues
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