Podcasting for Associations – Donna Papacosta, Trafalgar Communications

Communications, Donna Papacosta, Trafalgar Communications

Social Media Sponsored By: Tourism LondonF36E87EF-CD0E-4C04-BD3B-12CD732D2EE3

Learning to produce podcasts to promote events, to engage members and to market to new audiences can be an important addition to one’s communication arsenal.

Based on experiences from events and organizations large and small, you’ll learn why podcasts are gaining in popularity and how to produce a podcast (from a high level).

Learning Outcomes:

  • Discover the details of what a podcast is.
  • Learn to integrate podcasts into a communications plan.
  • Begin to produce a simple podcast.

Donna Papacosta, principal of Toronto-based Trafalgar Communications, is a writer, speaker, podcaster and consultant, helping clients communicate better with employees, customers and prospects. She’s also a highly rated workshop leader and educator.

In 2005 Donna started producing the Trafcom News Podcast, one of the first business podcasts in Canada. Since then she has expanded her expertise in both social media and multimedia, and helps people integrate these tools into their communications. As a consultant and international speaker, Donna emphasizes the importance of storytelling, content marketing and relationship building. She is author of The Podcast Scripting Book and co-author of The Business of Podcasting.

In addition to leading workshops on social media and communications topics, Donna teaches Digital Communications Strategy/Social Media at the University of Toronto School of Continuing Studies.

She is an active member of the International Association of Business Communicators (IABC) and is past chair of the IABC/Toronto chapter’s Professional Independent Communicators group. A dual U.S.-Canadian citizen, Donna holds a Masters degree in Public Administration from New York University and a Certificate in Magazine Journalism from Ryerson University.