Sherrif Karamat, CAE, MBA, BAS

Are you faced with membership, customer decline or stagnation? Attendance dwindling and sponsorship dollars on a downward spiral? If you are, simply put – you are not alone.

In an era of disruptive technologies, the internet, social media combined with globalization we have become hyper-connected which has fueled massive competition for customers, members, volunteers and revenues. While this sounds daunting, it has conversely created tremendous opportuni

ties for those that know how to engage with their audience.

This session is designed to be interactive where we tap the collective experience of each participant to develop real solutions to solving our challenges through engagement and will highlight various example that PCMA uses in its engagement strategy.

Learning Outcomes:

Evaluate your organization’s current level of engagement
Explore engagement strategies and tactics that are driven by member/customer behavior
Develop metrics to measure the success of your engagement strategy

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