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Sponsorship 101 – (a.k.a., how to launch a successful sponsorship program from scratch) – Marion Grobb Finkelstein, MarionSpeaks

October 26, 2016 @ 2:00 pm - 3:30 pm EDT

Marion Grobb Finkelstein, MarionSpeaks

Sponsored By: Tourism Winnipeg

Is your Association wondering how to launch a sponsorship program? Do you shudder at the thought of approaching potential sponsors? You’re convinced of the benefits of sponsorship, you just feel overwhelmed and not sure where to begin. Marion’s “Sponsorship PITCH System” will give you the step-by-step approach you’ve been looking for. Avoid costly mistakes and take away the mystery by using a proven road map. Marion will walk you through the initial steps of her system that will ensure your sponsorship program is founded on solid ground and proven principles.

This session isn’t academic foo-foo talk. It’s real-life examples, including yours, and it’s presented by someone who’s lived it. Marion Grobb Finkelstein literally “wrote the book” on Sponsorship when she was Director Communication of the “Support Our Troops” federal institution that offers morale and welfare programs to Canadian Forces members and their families. She penned the national “Sponsorship and Donation Policy” and developed and delivered the accompanying certification program implemented at CF Bases across Canada. She will share best practices of the industry and both wins and losses, so you can launch your successful sponsorship program and avoid the pitfalls.

Learning Outcomes:

  • Spot the difference between donation and sponsorship (it changes what you ask for and give)
  • Pick your “sponsorship properties”(bring your real-life examples)
  • Identify your perfect-fit potential sponsors (they actually WANT to hear from you)

Marion Grobb Finkelstein is a Workplace Communication expert. She’ll help you increase morale, confidence, productivity and employee engagement by changing how you communicate. Using her techniques, honed over 30 years of management, marketing research and communication experience, you’ll increase your ability to connect with clients, colleagues, bosses and employees.

In 2007, the Association of Professional Executives of the Public Service of Canada presented Marion with the “Award for Leadership in Service Innovation” as a member of the team “OPERATION TIM HORTONS”. Specifically, she was recognized for overseeing the communications associated with establishing the first-ever Tim Hortons coffee outlet in Kandahar Airfield for the Canadian Forces and allied forces in Afghanistan.

Marion is a published author who has orchestrated national marketing campaigns, managed controversial media issues, and produced and hosted award-winning cablevision shows. She wrote the national Sponsorship and Donation policy for the “Support Our Troops” agency, and developed and implemented an accompanying certification program for Canadian Force Bases across Canada. A national member of Canadian Association of Professional Speakers and Global Speakers Federation, she is also an award-winning Toastmaster. She has an Honours BAdmin degree, Marketing Research Statement of Achievement, Media Communications Honours certificate, and is True Colors™ and Personality Dimensions™ certified. Currently living in Niagara Falls, Marion travels across Canada and beyond to deliver her consulting, in-house workshops, conference keynotes and break-out sessions.

With over three decades of leadership and communication expertise, Marion has served as a Director of Communication in Canadian federal departments, national museums, and at Canadian and American international airports. Operating on the principle that communicating in the workplace to get your message heard is a learned skill, Marion shares her expertise with business people from small and large organizations in the public, private and non-profit sectors.


October 26, 2016
2:00 pm - 3:30 pm